About Unleashed Partners Group
Holding Companies are acquiring for innovation due to stagnant or negative performance. Partnering while competing will become a way of life in marketing. The distinctions between marketing consultants, creative agencies, advertising holding companies, freelancers etc. are blurring as marketing becomes more focused on user experience and less on advertising executions. While marketers want to reduce the number of partners they work with, no one type can address all of their needs.
Advertising holding companies are in a frenzied acquisition phase to stay relevant, their billing systems making them expensive and outdated in their servicing of clients. In return, clients are fracturing their portfolio, looking to companies that are specialized, tactical, local or unique. Alternatively some clients are bringing work in-house for better transparency and faster responses.
Meanwhile industries are reorganising and ideas like blockchain are totally reshaping the way business is found, done and accounted for. The marketing industry has thus far shown itself to be less than creative in the adoption of this new technology, and remaining slow in others. Therein lies the opportunity. The time is ripe for the industry to adopt new and emerging technologies for the benefit of themselves and their clients.
UNLSHD is a 21st century agency built for the present, not living off the past. Led by award-winners and industry veterans, it is geographically spread, ideologically centred on the new way to do business. Advertising agencies cannot afford to stay in business much longer without adopting a new model. But they are not able to adopt the model because of legacy issues and lack of adventure. Clients don’t want long processes, they don’t want to be cut out of marketing development, they don’t want to pay for the huge overheads traditional agencies take, and they don’t want untrackable, un-measurable spending. The solution is transparency, lightness, involvement and creativity. Using blockchain and smart contracts we can eliminate much of the cost of “the business of doing business”. In the same stroke we can increase transparency and trust. Then we give clients the power and the speed of delivery they ask for, but we don’t compromise on delivering GREAT creative work. In fact, our work gets GREATER - because it arrives sooner, cheaper, and pre-agreed all along the way with the client.